We see in colour. We dream in colour. We think in colour. So what’s in a colour?
“Pow!”
“Ooooh.”
“Wowee?”
“Cor!”
A logo tells us about the soul of a company. The colours they use tell us if they are loud or conservative. Progressive or traditional. We make those assumptions based on colour, how they talk about themselves and what they ask. These things also help us advise on which model of umbrella to choose, for what a company wants to achieve.
Loving this psychology of colour from The Logo Company
Have a think about what your logo says about you.