Colefax And Fowler Umbrella Case Study

February 2024

floral-internal-canopy-print-on-wood-walker-umbrella

Customised walking umbrella for Colefax & Fowler

Client: Colefax & Fowler

Product: Customised walking umbrella Wood Walker Pro

Customisation on umbrella:

Manuela Canovas Umbrella: Digital print on the external canopy, woven label on the tie wrap, customised carry case, woven label on the carry case

Berkley Sprig Umbrella: Digital print on the internal canopy, 1 colour logo print on 1 external panel, customised umbrella carry case, woven label on the carry case

Customised walking umbrella

These fully customised Wood Walker Pro umbrellas were created for interior decoration company, Colefax and Fowler. Colefax and Fowler have been established since the 1930s where the brand started with Sibyl Colefax. Her talent lay in designing interiors that were comfortable and stylish, but never pretentious. Since then, Colefax and Fowler have expanded and under Chairman, David Greens guidance, have begun to acquire brands from all over the world. These brands include the US textile firms Cowtan and Tout, British textile brands, Jane Churchill and Jack Lenor Larsen and the French fabric house Manuel Canovas.

We created 2 stunning customised walking umbrellas, with 2 very different and unique designs. The umbrellas included customised umbrella carry cases, woven labels on the umbrellas and carry cases, and both double and single canopy models with differing digital print designs. The designs of the umbrellas had to be simple, yet impactful and fit within the brand identity.

Colefax and Fowler Umbrella:

 

 

Mauel Canovas Umbrella:

 

There are multiple options for customised walking umbrellas, and we can combine a multitude of techniques to create the branded umbrella that you are looking for. For this design, we used digital printing for the panels on both the internal and external canopies. Digitally printed umbrellas allow for panel printing using vibrant colours and patterns.

Each umbrella model includes customisation options to suit your budget or lead time. It maybe you need an umbrella quickly and therefore we’ll offer you a UK manufactured umbrella which we can turn around within 2-3 weeks. Customisation options are limited to a logo print on a UK manufactured umbrella, but if you have a slightly longer lead time then we can create a more bespoke umbrella, as with the Empire Coach Builders Automatic Sports Golf Umbrella.

More premium bespoke umbrella options include engraved handle rings, and umbrella carry cases. Both are great ways to include subtle branding. Personalised umbrella carry cases work well for sports umbrellas and golf umbrellas, particularly. For example, customising umbrella carry cases with a company logo. By doing this, the brand presence is evident, even when the umbrella is closed and being transported around a golf or sporting event.
Another way to reinforce branding, is with printed and woven labels. These are great way to reinforce the presence of the brand logo or an understated brand stamp, or slogan.

What can we do for you?

Wurlin-The Umbrella Workshop are specialists in bespoke umbrellas. Progressive and flexible, we work with creative agencies and brand owners to diligently explore concepts and develop custom branded solutions. Experienced in sourcing products with a global supplier reach, we are trusted partners to clients for innovative manufacture, structured project coordination and international distribution. Complete your branded portfolio of merchandise with branded bags, branded metalwork, branded drinkware and more. Other solutions we can help you with include fulfilment and pick and pack service.

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